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Explainer Videos

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Explainer Videos

What is an explainer video and how can it help promote your business or product?

An explainer video or (if you are stateside) hype video, is a short animated segment incorporating animation, audio and possible video footage to convey a company message or product in a more engaging way. Commonly used for online digital campaigns, explainer videos can reach global audiences quicker with higher conversion rates.

Explainer videos can hold your audience for much longer with the ability to interact and share throughout various social media channels. Our clients have also swapping their traditional powerpoint slide deck’s and paper based manuals for newly packaged explainer videos.

As demand has increased we felt it was the right time to form a dedicated team called Animate Studios. This team consists of graphic designers, animators, script writers and editors all of which bring extensive experience from each commercial arena. Every explainer video is bespoke and unique to the brief delivering rich content with relevance and impact.

To view the latest catalogue of iconic explainer videos, click the link below to enter the world of Animate Studios.

We create animations for companies across the UK & Ireland

Short animations and animated explainers have become a trendy marketing tool to convey your message. We will look after the entire project for you by writing your script, drafting a storyboard, designing original illustrations, delivering a voice over and creating animation ready for web. Our clients have received high conversion rates when uploading their animations to their website and social media channels.


  • BBC London We were impressed with the creative skill set and delivery of each digital project. Sugar Rush are extremely professional and can deliver on-time under a strict brief. Matt Girling, Head of Digital Brands
  • Readers Digest Readers Digest has worked with Sugar Rush for many years and they always deliver over and above expectations. They are professional, understand client needs, adaptable to change, deliver on time and never miss budget. They are creative thinkers with a digital edge and have never let us down. Simon Fulton, Advertising Director
  • Frank Lampard Thank you all for the huge amount of time and effort that you've put into the creativity, design, development and realisation of Frankie's Magic Football. Frank Lampard, Frankie's Magic Football Author
  • Date Idea App The team at Sugar Rush understood the technical challenges and delivered a very creative, functional and responsive mobile app. Through their advice we are on the road to success and expanding into other cities. Niall McDermott, Founder