PBNI App launch for people under probation supervision in Northern Ireland.
Produced for a very unique target market, the interactive App is user focused with the aim to change lives. The App will create personal journals, record thoughts and feelings on a daily basis as well as advice and contacts to help with probation life. Downloadable for iOS and Android the mobile app understands user behaviour building better user profiles.
We developed a suite of emoji icons that will visually help a user log their thoughts and feelings. The colour scheme is in-keeping with PBNI brand guidelines and very user-friendly.
It was important for our team to creating an animation for PBNI that would be versatile across all formats of digital media.