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Game of Thrones® Filming Locations Northern Ireland is a cutting-edge mobile application, designed and developed for users to plan and complete their ultimate Game of Thrones trip. The app lets fans delve into the unique settings behind the mythical lands of Westeros and Essos via an interactive map, while 360-degree imagery brings to life the most striking landscapes featured in the globally renowned television series. The mobile app’s functionality and design were carefully executed by our experienced team to let users step into the settings that anchored the show’s most memorable storylines. App users are truly immersed in the epic fantasy world that underpins the iconic Game of Thrones.


Low and high-fidelity wireframes were created by our in-house designers to bring user flows to life and map out the in-app structure and functionality. This enabled our internal designers and developers, as well as the wider team at HBO, Tourism NI and Genesis, to visualise the end-product and understand the user journey before development began.


Our wide-ranging experience in analysing and understanding mobile user behaviour fed into the platform’s User Interface. Potential user groups for the GOT mobile app are wide-ranging in demographics and nationality, therefore a universally appealing UI was a key consideration. Elements that underpin the platform are unmistakeably “Game of Thrones” at their core. Our design team ensured that each component, from the colour scheme to the font and assets used throughout, were consistently dark, mystical and enchanting to parallel the iconic branding.

iBeacon Connectivity

A key in-app feature for our developers to execute was the cutting-edge iBeacon Connectivity. In order for app users to complete the Journey of Doors and secure their digital passport, iBeacons were placed in various filming locations for app users to scan their phone over and collect their stamp.

App Development

Front and back-end app development brought static designs and functionality to life, creating a unique and seamless user experience. Stand-out app features include the fictional map; filming locations with panoramic views of each; stamp collection using iBeacon technology; and the ability for users to create and manage a user account to record locations visited and stamps collected.