Esprit wanted to reach and connect with their Clients and Staff on a new level. After defining the user flow, user interactions, detailed wireframes, and analysing the information architecture of the entire app, our UX designers and developers worked closely with Esprit’s existing development team to develop a mobile app that now allows their clients and staff to connect with Esprit on the go.
Our UX/UI designers were given the challenge to design the Esprit Group front end website which needed to be integrated into an existing custom built content management system.
Esprit required us to produce a very clean and clear design that had a perfect responsive design interface. The images, illustrations and the text is scaled perfectly on different mobile screens sizes.
It was imperative that we promoted the Esprit company ethos and brand throughout the designs therefore the main focus of the website are photos that showily represent skills, experience and the clients of the company.
Esprit wanted to engage with their website users whilst showcasing their expertise to new and existing staff and Clients.
Our sister company Animate Studios were tasked with providing Esprit with an explainer video that actively tells their company story. To help create such an engaging and compelling video Animate Studios followed certain steps to ensure the end video becomes popular among Esprit’s targeted audience.
The Animate Studios team carefully and thoughtfully gathered information to write a well written script. They then worked on brainstorming a visual storyboard structuring each frame of the animation. Once confirmed, each frame was crafted with original illustrations ready for the animation process. After sourcing and choosing the correct voice over artist the last piece of the puzzle was integrating the chosen background music and sound effects.
Esprit were delivered an engaging video that travels through the history of Esprit highlighting their experience and passion for working with people and making them feel special.