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What makes a successful mobile app in 2017?

Businesses are globally astute to the importance of mobile apps. A mobile app can help improve productivity, raise customer engagement and can even mitigate any potential risks for companies. 

So lets start with some interesting facts :- 

1. Users spend 90% of their time in apps compared to the mobile Web. —Flurry, 2015

2. Users download on average 8.8 apps per month, with app installs up 5% year over year (YoY). —BI Intelligence, 2015

However, not every mobile app is a good app.

1. 26% of installed apps are abandoned after the first use. —Google, 2015 

2. 25% of installed apps are never used. —Google, 2015 

To ensure your Mobile app is a success you must consider our 6 areas of focus.


1. Build your app around a specific need

If a mobile app does not have any specific use or purpose, it will just end up being irrelevant and unused by your target audience.

Ensure you have conducted your research and assessed your business needs, your target audience and potential users. Will your app resolve or improve a users experience?

It is from this point that you will have a clear idea of what your mobile app needs to be designed for. 

2. Have a clear utility value

Will your app resolve or improve a users experience? What does the app actually do? Your app must have a clear utility value to your user.

3. Use device functionality

Will your app integrate with common device functionalities?

Utilising the features of mobile devices like the camera, contact list, GPS, phone calls, accelerometer, compass, etc can significantly shorten the time users take to perform a certain task in an app, and can even boost conversions.

4. Ease of use

Very simple, make your app easy to navigate, easy to use and easy to share. Don’t frustrate your users. Mobile users are task driven and time limited so make it easy for them! Sometimes the best apps are the ones with no tricks and no gimmicks. Remember intuitive navigation, high res product imagery and a sleek design.

5. Interactivity

There are many ways to interact with your users. Make sure your app interests, intrigues, contains contextual relevance ,offers the best user experience and drives usage.

6. Visibility on the store

Will your app be visible? ASO - App Store Optimisation will help your app meet the app store ranking criteria and rise your app to the top of a search results page.

To make your app visible you must consider the following important factors :-

  • Maximise your keywords

  • Ensure your description is compelling and an engaging read

  • Make sure your app icon is unique, significant and ensure it stands out

  • Be sure to include good screenshot and videos

  • Remember your audience and localise your app if required

  • Keep your app fresh and updated. Keep your users engaged

  • Encourage user ratings and feedback

    If you have got a mobile app idea that you want to explore. Contact the SRC team and we can help make your app a success.